Sans Superellipse Etket 14 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, sporty, urgent, condensed, punchy, headline, attention, space saving, speed cue, branding, impact, oblique, rounded, compact, blocky, high impact.
This typeface is a condensed oblique sans with compact proportions and a dense, rhythmic texture. Strokes are consistently heavy with minimal modulation, and corners are softened into rounded-rectangle terminals that keep the forms blunt rather than sharp. Counters are tight and mostly vertical, with rounded bowls in letters like B, P, and R, and a single‑storey a and g that reinforce a straightforward, utilitarian construction. Numerals follow the same compact, rounded geometry, producing a solid, sign-like silhouette at larger sizes.
It performs best in headlines, posters, and other display contexts where a compact, high-impact voice is needed. The oblique, condensed build suits sports branding, promotional graphics, and packaging where space is limited but emphasis is critical, and it can also work for short UI labels or signage-style callouts when set with comfortable line spacing.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. Its compressed width and heavy mass read as confident and attention-seeking, lending a distinctly sporty, promotional feel.
The design appears intended to deliver maximum visual punch in a narrow footprint, combining heavy strokes with rounded-rectangle construction to stay cohesive and readable in bold display use. The oblique slant and compact counters emphasize motion and urgency while maintaining a clean, sans-driven structure.
Spacing appears tuned for impact more than airiness, with narrow internal whitespace and a strong vertical emphasis that keeps lines tight in setting. The rounded corners help maintain clarity in bold, condensed shapes, reducing harshness while preserving a forceful presence.