Sans Superellipse Upme 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, gaming ui, tech, futuristic, industrial, sporty, assertive, impact, modernity, tech branding, display clarity, geometric consistency, squared, rounded corners, geometric, blocky, compact counters.
A heavy, geometric sans built from rounded-rectangle and superellipse shapes, with broad, flat terminals and consistently softened corners. Curves resolve into squarish bowls and rectangular counters, giving letters like O, C, and G a tidy, engineered feel. Stroke joins are clean and angular where needed (notably in K, M, N, V, W, X, Y, Z), while round forms stay tightly controlled and compact. Lowercase follows the same modular construction with single-storey a and g, short ascenders/descenders relative to the cap height, and sturdy, rectangular punctuation-like details in the figures and interior cutouts.
Best suited to bold display applications such as headlines, posters, logotypes, team or esports branding, and tech or automotive-themed graphics. It can also work for interface titles and short labels where a sturdy, futuristic texture is desired, but extended small-size text may feel tight due to compact counters and minimal openings.
The overall tone is modern and machine-made, with a confident, high-impact presence. Its rounded-square geometry reads as tech-forward and sporty, balancing friendliness from the softened corners with a firm, industrial rigidity.
The design appears intended to deliver a strong, contemporary voice through modular, rounded-rect geometry—prioritizing impact, consistency, and a sleek industrial finish over traditional text comfort.
Numerals share the same squared, rounded-corner construction; 0 and 8 emphasize enclosed, rounded-rect counters, while 2, 3, 5, and 7 use crisp diagonals and horizontal platforms for a streamlined, display-oriented rhythm. The dense fill and compact apertures can reduce differentiation at smaller sizes but look cohesive and powerful in larger settings.