Sans Normal Amken 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grota Sans' and 'Grota Sans Rounded' by Latinotype, 'Otoiwo Grotesk' by Pepper Type, and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, contemporary, approachable, confident, clean, approachability, clarity, modern branding, strong presence, rounded, soft, geometric, compact, sturdy.
A rounded, geometric sans with smooth bowls and generous curves paired with firm, straight terminals. Strokes are consistently heavy and even, with minimal modulation, giving the letters a sturdy, compact color on the page. The shapes lean toward circular construction (notably in O/C/G and the numerals) while maintaining clear, squared-off joins where diagonals meet stems (as in K, M, N, and V). Counters are open and legible at display sizes, and spacing feels straightforward and regular, producing an even rhythm in text.
Best suited to headlines, logos, and short-to-medium text where a strong, friendly sans is needed. Its rounded geometry and consistent stroke weight make it effective for branding and packaging, and it can also work well for UI labels and signage where clarity and presence are priorities.
The overall tone is friendly and modern, with a softened, approachable voice that still reads as assertive due to its solid weight and crisp edges. It feels practical and contemporary rather than decorative, suitable for brands that want warmth without losing clarity.
Likely designed as an all-purpose geometric sans that balances softness and strength: circular, approachable forms with clean construction and a dense, confident texture for modern display and brand applications.
The lowercase shows simple, single-storey forms (a and g), reinforcing the geometric, informal character. Numerals appear wide and round, matching the letterforms and keeping the same sturdy, no-nonsense presence.