Sans Normal Bodaw 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Live Grotesk' by Matt Chansky, 'Applied Sans' and 'Helvetica Now' by Monotype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, approachable, utilitarian, everyday usability, legibility, modern neutrality, systematic design, geometric, rounded, open apertures, even color, crisp terminals.
This typeface is a clean sans with rounded, geometric construction and smooth, continuous curves. Strokes maintain an even thickness, producing a consistent overall color, while counters are generous and mostly circular or oval. Terminals are predominantly straight and crisp, with minimal modulation and a tidy, engineered rhythm across capitals, lowercase, and numerals. The lowercase shows simple, contemporary forms with open apertures and straightforward joins, supporting clear word shapes in running text.
It performs well for general-purpose reading in digital and print contexts, including UI copy, documentation, and editorial layouts where consistent texture and clarity are important. The clean shapes and generous counters also suit wayfinding and signage at moderate sizes, as well as slides and product communications that need a neutral, contemporary voice.
The overall tone is modern and matter-of-fact, with an approachable friendliness coming from its rounded forms. It reads as calm and dependable rather than expressive, aiming for clarity and neutrality. The result feels contemporary and practical, suitable for interfaces and everyday communication.
The design appears intended as a versatile, modern workhorse sans: simple geometry, steady rhythm, and restrained detailing prioritize legibility and broad usability. Its cohesive forms across letters and figures suggest it was drawn to stay unobtrusive while remaining polished in continuous text.
Round letters (such as O/C/G) appear especially smooth and well-balanced, and the numerals follow the same rounded, consistent logic for a cohesive typographic system. Spacing in the sample text looks even and controlled, helping paragraphs stay stable without drawing attention to the letterforms.