Sans Normal Afmep 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Firma' by Brink, 'Cyntho Next' by Mint Type, 'Golca' by Pepper Type, and 'Algera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, sporty, friendly, dynamic, clean, contemporary clarity, forward motion, approachable modernity, brand versatility, rounded, oblique, geometric, open counters, humanist touch.
A slanted sans with rounded, softly squared curves and smooth, continuous strokes. The overall build feels slightly expanded, with generous internal space and open apertures that keep forms readable at a glance. Terminals are clean and uncomplicated, while curves in letters like C, G, S, and a/e lean toward circular geometry for a cohesive rhythm. Numerals follow the same friendly, rounded construction, and the slant is consistent across caps, lowercase, and figures, giving the design a unified forward motion.
This font is well suited to branding and marketing where a forward-leaning, contemporary voice is desired, and it performs strongly in headlines and short blocks of text. Its open shapes and rounded construction also make it a good candidate for UI labels, product packaging, and wayfinding-style signage where clarity and quick recognition matter.
The font reads as modern and energetic, combining a clean, contemporary structure with approachable rounding. Its steady oblique angle adds momentum without becoming aggressive, making it feel both sporty and friendly. Overall it suggests a practical, upbeat tone suited to contemporary branding and interface-forward design.
The design appears intended to deliver a contemporary oblique sans that feels fast and confident while staying approachable. By combining rounded geometry with consistent slant and simple, open forms, it aims to provide a versatile display-to-text workhorse for modern communication.
Caps are straightforward and stable, while the lowercase introduces a slightly more conversational feel through single-storey-style simplicity and rounded joins. Curves and diagonals maintain even color on the page, producing a smooth texture in paragraphs and prominent presence in large settings.