Sans Normal Kider 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP; 'Artegra Sans' by Artegra; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, sporty, dynamic, modern, confident, clean, energy, impact, clarity, modernity, momentum, oblique, geometric, rounded, compact, streamlined.
A slanted sans with sturdy, even-weight strokes and broad, open counters. Forms lean consistently to the right with a brisk rhythm, combining rounded geometry (notably in O, C, and S) with squared-off terminals and pragmatic joins. Proportions read on the wider side, with generous apertures and clear interior space that keeps the texture from clogging at display sizes. Numerals follow the same simplified, sturdy construction, with smooth curves and straightforward diagonals that maintain an energetic, forward-tilting silhouette.
This font is well-suited to headlines and short-to-medium display copy where a sense of motion and punch is desired. It can work effectively for branding systems, sports and lifestyle communication, posters, and wayfinding-style signage where clear forms and strong presence are important.
The overall tone is active and assertive, with a forward motion that feels sporty and contemporary. Its smooth, no-nonsense shapes convey confidence and clarity rather than delicacy, making the voice feel practical, upbeat, and modern.
The design appears intended to deliver a modern, energetic sans voice with strong emphasis and clear shapes. The pronounced slant and sturdy construction suggest a focus on fast, attention-grabbing typography that still maintains clean, readable letterforms.
The italic angle is strong enough to create momentum without sacrificing legibility, and the uniform stroke treatment keeps lines of text visually stable. Curves are drawn with a slightly tightened, streamlined feel, helping the font read crisp and purposeful in headlines.