Sans Normal Nogun 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Mazzard' by Pepper Type, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, impact, legibility, modern branding, approachable boldness, geometric, rounded, blocky, sturdy, compact counters.
A heavy, geometric sans with broad proportions and rounded, smoothly modeled curves. Strokes are consistently thick with minimal modulation, producing dense interiors and compact counters, especially in letters like a, e, and s. Terminals are clean and largely straight-cut, while curves remain generously rounded, giving a solid, cohesive silhouette. The lowercase shows simple, single-storey forms (notably a and g), with short, sturdy ascenders/descenders and a tight, efficient overall rhythm.
This design is well-suited to headlines, posters, and prominent UI or marketing callouts where maximum impact is needed. It can work effectively in logos and brand systems that want a modern, friendly heft, and it is a strong candidate for packaging and signage where bold forms must hold up at distance.
The overall tone is bold and approachable, combining a friendly roundness with a strong, assertive presence. Its dense shapes and clear geometry feel contemporary and attention-getting, suited to messaging that needs to look confident without becoming sharp or aggressive.
The design appears intended to deliver a high-impact sans that stays personable through rounded geometry and simple, familiar letter shapes. Its emphasis on uniform weight and broad proportions suggests a focus on strong visibility and a contemporary, no-nonsense graphic voice.
The sample text shows strong color on the page and maintains clarity at large sizes, with a distinctly chunky texture created by the tight counters and heavy joins. The numerals match the letterforms in weight and curvature, reading as sturdy and display-oriented rather than delicate.