Sans Normal Lamav 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'AG Book W1G' by Berthold, 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType, and 'Montilla Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, confident, punchy, impact, motion, bold branding, display clarity, modernization, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are monolinear with smooth joins and mostly closed apertures, producing sturdy silhouettes and a compact internal counter structure. Curves are full and clean (notably in O/C/G), while diagonals and terminals are cut with consistent angled endings that reinforce the forward slant. The overall rhythm is dense and bold, with tightly managed spacing that keeps the texture even at large sizes.
Best suited to large-scale typography where impact is key—headlines, posters, storefront graphics, and bold brand moments. It also works well for energetic product packaging and sports or fitness-themed visuals, where the strong oblique stance can suggest motion and urgency.
The tone is assertive and high-impact, with a fast, sporty feel driven by the italic slant and thick, confident forms. It reads as contemporary and promotional, prioritizing immediacy and presence over delicacy.
The design appears intended to deliver maximum visual punch in a streamlined, geometric sans format, combining a forward-leaning stance with rounded mass to stay friendly while remaining forceful. Its consistent angled terminals and dense texture suggest an emphasis on dynamic display use and strong brand visibility.
Lowercase forms lean toward single-storey simplicity (e.g., a and g), and the numerals are similarly hefty and rounded, matching the letterforms’ weight and tilt. The design’s closed shapes and angled cuts give it a slightly industrial, performance-oriented flavor.