Sans Normal Labif 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' and 'Canava Grotesk' by Arodora Type, 'Artegra Sans' by Artegra, 'HD Canton' by HyperDeluxe, 'Kinetika' by Monotype, and 'Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, punchy, modern, assertive, energetic, impact, momentum, brand presence, headline clarity, modern utility, oblique, rounded, geometric, compact, monolinear.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay essentially monolinear, producing a dense, even color with minimal modulation. Counters are generous and mostly circular/elliptical (notably in O, o, p, and 8), while joins are clean and simplified for clarity at large sizes. Terminals are generally straight and blunt, and the slant creates a forward rhythm across both capitals and lowercase. Numerals follow the same robust, rounded logic, with wide forms and large interior spaces that keep them legible despite the weight.
Best suited to display contexts where impact matters: headlines, posters, and prominent UI or signage labels. It also fits sports and lifestyle branding, packaging callouts, and other short-to-medium text applications where a dense, assertive typographic voice is desired.
The overall tone is forceful and upbeat, with a forward-leaning momentum that reads as sporty and contemporary. Its large, rounded shapes and strong mass feel confident and attention-seeking, suited to messaging that needs to sound bold, fast, and direct.
This design appears intended to deliver maximum visual impact with a clean, geometric sans structure and a built-in sense of motion from the oblique stance. The emphasis on rounded counters, blunt terminals, and even stroke weight suggests a focus on clarity and bold presence in contemporary branding and display typography.
Spacing appears set to keep the texture tight and cohesive, helping the font hold together in headlines. The lowercase shows simplified, sturdy forms and open apertures, supporting quick recognition while maintaining the same strong, rounded silhouette as the caps.