Sans Normal Jelir 4 is a bold, wide, medium contrast, italic, short x-height font visually similar to 'EquipExtended' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, dynamic, punchy, confident, modern, impact, speed, attention, display, slanted, geometric, compact, blunt terminals, high impact.
A heavy, right-slanted sans with broad proportions and compact internal counters. Curves are built from rounded, geometric bowls, while joins and terminals are cut with clean, slightly angled shears that keep the silhouette crisp. The lowercase shows a single-storey a and g, a simple, open e, and a sturdy, rounded o; the overall rhythm is tight and forward-leaning with consistent stroke weight and minimal modulation. Figures are large and robust, with rounded forms (0, 8, 9) contrasted by sharply angled diagonals (1, 2, 4, 7).
Best suited to display use such as headlines, posters, and promotional copy where the slanted, weighty forms can project urgency and impact. It also fits energetic brand systems—sports, fitness, streetwear, or bold packaging—where a compact, modern sans voice is desired.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and motion. Its chunky shapes and compact counters give it a loud, high-impact presence suited to attention-grabbing messaging.
This design appears intended as a high-impact, motion-driven sans for display typography, prioritizing strong silhouettes, quick readability at large sizes, and an athletic, contemporary feel.
Diagonal strokes and angled cuts are a recurring motif across caps and lowercase, helping maintain a cohesive texture at display sizes. The short-looking lowercase proportions and dense fit make it feel compact and forceful, especially in all-caps settings.