Sans Superellipse Gurud 7 is a very bold, very narrow, monoline, upright, normal x-height font visually similar to 'Bruon' by Artiveko, 'Aptly' by Shinntype, and 'Gravitas' by Studio K (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, titles, retro, playful, punchy, display, poster, brand impact, retro styling, distinct counters, headline emphasis, rounded, condensed, geometric, superelliptic, high-contrast counters.
A condensed, heavy sans with strongly rounded-rectangle (superellipse) construction and uniform stroke weight. Forms are tall and tightly set, with softened corners and smooth, continuous curves that keep the silhouettes compact. Many letters use narrow internal apertures and occasional vertical cut-ins/slits, creating a distinctive stencil-like counter treatment while preserving solid, blocky color on the page. Terminals are rounded and blunt rather than sharp, and the overall rhythm is even and monoline, designed to read as bold shapes rather than delicate detail.
Best suited for headlines, titles, and short bursts of text in posters, packaging, and branding where the bold, condensed shapes can carry visual weight. It also works well for logotypes and wordmarks that benefit from a rounded geometric structure and a distinctive internal counter style.
The face communicates a retro-futurist, slightly whimsical tone—confident and attention-grabbing, with a quirky mechanical edge from its slit counters. It feels at home in expressive, headline-driven settings where personality and impact matter more than neutrality.
This design appears intended as a characterful display sans that merges rounded geometric construction with a stylized counter treatment to create a memorable, high-impact word shape. The goal is strong presence and a recognizable silhouette in large sizes and brand-forward contexts.
The condensed proportions and tight apertures emphasize verticality and create a strong, graphic texture in text. Numerals and lowercase echo the same superelliptic logic, giving the set a consistent, logo-friendly feel across letters and figures.