Sans Normal Deles 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Hero Sandwich Pro' by Comicraft (names referenced only for comparison).
Keywords: ui text, body copy, signage, packaging, instructions, clean, friendly, modern, approachable, neutral, legibility, neutrality, modern utility, friendly clarity, rounded, open, airy, soft, humanist.
A compact sans with softly rounded joins and terminals, built from simple geometric strokes that keep the color even across text. Curves are smooth and generous (notably in C, O, and e), while straight strokes stay firm and slightly tapered in feel through subtle shaping rather than contrast. Counters are open and legible, with a single-storey a and g and a straightforward, unembellished construction throughout. Spacing reads a touch loose for the width, giving the face an airy rhythm and preventing the narrow proportions from feeling cramped.
This font works well for interface labels, product copy, and informational text where consistent texture and clear letterforms help scanning. The open shapes and even stroke color also make it a solid choice for wayfinding, light branding systems, and packaging that needs a friendly but restrained voice.
The overall tone is calm and contemporary, with a gentle friendliness from the rounded detailing and open apertures. It feels practical and non-dramatic, suited to everyday communication where clarity is more important than personality, yet still warmer than a purely mechanical grotesk.
The design appears intended to provide a clean, contemporary sans for general-purpose use, balancing geometric simplicity with softened details for comfort in continuous reading. Its restrained personality and consistent rhythm suggest a focus on clarity across a wide range of everyday settings.
Uppercase forms stay clean and simplified, with rounded bowls and minimal quirks; the diagonal-heavy letters (K, V, W, X, Y) maintain a consistent stroke presence without becoming sharp or aggressive. Numerals match the text well, leaning toward straightforward, readable shapes that align with the letterforms’ soft, modern geometry.