Sans Normal Dagub 12 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, condensed, modern, clean, airy, quirky, space-saving, modern clarity, compact display, distinctive minimalism, tall, open, light-footed, economical, minimal.
A tall, condensed sans with a calm, low-contrast stroke and slightly softened joins that keep curves from feeling rigid. Counters are generally open and oval, with rounded bowls on letters like B, D, O, P, and R, contrasted by straight, economical stems and crossbars. Terminals are mostly plain and clean, while select characters show subtle idiosyncrasies—most noticeably in the angled, narrow A and the gently curved hook forms in letters like J and y—adding personality without disrupting consistency. Numerals follow the same narrow, upright rhythm, with simple, legible shapes and generous interior space relative to width.
It suits headlines, poster typography, and display settings where a narrow footprint is useful for fitting more characters per line without sacrificing clarity. The clean construction also works well for branding, packaging, and signage that benefits from a contemporary, space-efficient voice.
The overall tone is modern and matter-of-fact, with an airy, streamlined presence that feels efficient and contemporary. Small quirks in a few letterforms lend a mild, friendly character, keeping it from reading as purely utilitarian.
The font appears designed to provide a space-saving, contemporary sans that stays legible through open counters and simple stroke logic, while retaining a touch of distinctive character in select glyphs. Its proportions prioritize compact set width and a consistent vertical cadence suited to display-driven composition.
Because of the condensed proportions, word shapes stack into a tight vertical rhythm, making lines feel tidy and space-saving. The design reads most confident when given comfortable tracking and line spacing, where its narrow columns and open counters can breathe.