Sans Contrasted Apmi 2 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book design, headlines, posters, elegant, refined, literary, cultured, refined tone, editorial clarity, contemporary classic, calligraphic, flared, sculpted, crisp, delicate.
This typeface shows slim, vertically oriented letterforms with pronounced contrast between thick and hairline strokes. Terminals often taper or flare subtly, producing a softly calligraphic finish rather than blunt cuts. Curves are smooth and controlled, with tight apertures and compact counters that keep the overall texture disciplined. The lowercase features a traditional, bookish construction with a single-storey “g,” a crisp two-storey “a,” and a gently arched “t,” while figures follow the same contrast-driven rhythm for a cohesive color in text.
It suits editorial typography—magazine features, book jackets, and section heads—where contrast and a slightly calligraphic finish can add sophistication. It can also work for short passages and pull quotes when set with comfortable leading, and for branding or packaging that aims for a refined, literary voice.
The overall tone is polished and editorial, blending a contemporary clarity with a classical, ink-on-paper sensibility. Its delicate hairlines and tapered endings read as refined and literary, lending a composed, high-end feel without becoming ornate.
The design appears intended to deliver a sleek, modern text-and-display voice with classic contrast and tapered details, balancing readability with a distinctive, crafted texture. Its restrained geometry and consistent contrast suggest a focus on elegant composition in editorial layouts.
In running text, the high contrast creates a lively shimmer and emphasizes vertical rhythm, especially in stems and joins. The narrower proportions and tight spacing give it an economical footprint, while the flared terminals add distinctive character at display sizes.