Sans Superellipse Ruril 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui labels, packaging, headlines, posters, wayfinding, modern, clean, friendly, utilitarian, editorial, space saving, modernization, clarity, geometric unity, condensed, superelliptical, rounded corners, closed apertures, compact counters.
A condensed sans with superelliptical construction: rounds read as softly squared, and straight strokes finish with subtly rounded corners. Stroke width stays fairly consistent with modest contrast, giving the design an even, steady rhythm. Uppercase forms are compact and vertical, while the lowercase maintains a straightforward, workmanlike build with tight spacing and relatively closed apertures. Numerals follow the same compact, slightly squared rounding, keeping the overall texture dense and controlled in text.
It suits space-conscious settings such as UI labels, navigation, and informational graphics where a narrow footprint is useful. The compact texture also works well for headlines and packaging where a modern, orderly presence is desired, and it can hold up in signage-style applications that benefit from clear, upright forms.
The tone is modern and practical, with a mild friendliness coming from the rounded, squared-off curves rather than overt softness. It feels efficient and contemporary—more functional than expressive—while still avoiding a harsh, technical edge.
The design appears intended to deliver a contemporary, condensed sans optimized for dense setting and clean reproduction. Its superelliptical geometry and restrained detailing suggest a focus on consistency, economy of width, and a controlled, modern texture across text and display sizes.
The condensed proportions create a tall, economical silhouette and a dark, even typographic color in paragraphs. Rounded-rectangle curves are especially noticeable in bowls and counters, which helps unify letters and figures into a consistent geometric voice.