Slab Contrasted Rofo 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'FF Milo Slab' by FontFont, 'Calanda' and 'Shandon Slab' by Hoftype, 'MVB Dovetail' by MVB, and 'Egyptian Slate' and 'Prelo Slab Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, assertive, industrial, vintage, collegiate, friendly, impact, legibility, display, heritage, slab serif, blocky, bracketed, soft corners, sturdy.
A heavy, block-forward slab serif with broad proportions and compact, squared counters. Stems are thick and steady, with subtly bracketed slabs that read as strong, rectangular terminals rather than delicate serifs. Curves are full and slightly squared off, giving rounds like C, O, and S a robust, engineered feel. The lowercase is compact and weighty with short-ish extenders and a sturdy rhythm; the overall texture is dense, even, and built for impact.
This font performs best in headlines, posters, and signage where bold shapes and strong serifs need to hold up from a distance. It also suits packaging, labels, and brand marks that want a sturdy, traditional-yet-modern slab presence, as well as collegiate or sports-oriented identity work.
The tone is confident and workmanlike, mixing a classic poster/letterpress flavor with a straightforward, no-nonsense presence. Its chunky slabs and generous width give it a familiar American display vibe—part vintage signage, part collegiate or editorial headline—while remaining approachable rather than sharp or aggressive.
The design appears intended to deliver maximum visual impact with a sturdy slab-serif structure and broad, confident letterforms. It emphasizes solidity and legibility in display settings, evoking vintage print and signage traditions while keeping the forms clean and consistent for modern use.
Figures are large and emphatic, matching the caps in visual mass and maintaining consistent, solid silhouettes. The design’s slightly squared curves and firm terminals help keep shapes readable at distance, while the dense color makes it best suited to larger sizes and shorter lines.