Sans Superellipse Polud 7 is a bold, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, branding, condensed, industrial, punchy, retro, poster-ready, space-saving impact, headline emphasis, signage clarity, retro utility, blocky, rounded corners, compact, vertical, utilitarian.
A tightly condensed sans with tall proportions and compact, vertical counters. Strokes are heavy and largely monoline, with squared-off terminals softened by rounded corners, giving many forms a rounded-rectangle (superellipse) feel. Curves are controlled and slightly flattened, producing sturdy bowls and a consistent, poster-like rhythm. The lowercase is high and narrow, with simple, pared-back construction and minimal internal detailing, emphasizing density and uniformity across words.
This font is well suited to headlines and display settings where space is limited but impact is needed, such as posters, signage, packaging callouts, and bold brand wordmarks. It can also work for short subheads or UI labels when a compact, high-contrast-from-background look is desired, though the dense proportions suggest using comfortable tracking and sizes for longer passages.
The overall tone is bold and assertive, with a pragmatic, industrial character. Its compact width and sturdy shapes evoke retro signage and headline typography, reading as confident and attention-forward rather than delicate or lyrical.
The design appears intended to deliver maximum presence in a narrow footprint, combining heavy, simplified letterforms with rounded-rectangle geometry for a contemporary-industrial, sign-paint and poster-inspired voice.
The condensed widths create strong vertical texture and tight word silhouettes. Rounded corners keep the heavy shapes from feeling harsh, while the simplified forms prioritize impact and quick recognition at larger sizes.