Sans Normal Maded 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, dynamic, bold, confident, punchy, impact, speed, modern branding, attention grabbing, display strength, oblique, rounded, soft corners, compact apertures, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and consistently weighted, with smooth curves and softened joins that keep the color dense without looking brittle. Counters are relatively compact and the openings are somewhat closed, emphasizing a solid, high-impact silhouette. The italic slant is pronounced and paired with forward-leaning terminals and angled cuts, creating a fast, streamlined rhythm across words and numerals.
Best suited to headlines, posters, and branding where strong presence and forward motion are desirable. It works well for sports and fitness identities, energetic campaigns, packaging callouts, and large-format signage where the dense letterforms can carry impact.
The overall tone is energetic and assertive, with a sporty, action-oriented feel. Its wide stance and strong slant read as confident and contemporary, leaning toward performance and motion rather than restraint or formality.
The design appears intended to deliver maximum visual punch with a sense of speed: a wide, rounded sans pushed into a strong oblique to project motion and modernity. It prioritizes bold texture and recognizability in display settings over quiet readability in extended text.
Lowercase forms feel sturdy and cohesive at headline sizes, while the numerals and round letters maintain a consistent, slightly compressed interior space that reinforces the bold, unified texture. The design’s emphasis on mass and slant favors short bursts of text over long passages.