Sans Normal Adbij 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype; 'Fact' by ParaType; 'Neue Reman Gt' by Propertype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, product ui, sports graphics, modern, dynamic, clean, sporty, technical, clarity, modernity, motion, utility, emphasis, oblique, geometric, monoline, open apertures, airy.
This is an oblique sans with a geometric, monoline construction and a noticeably open, spacious rhythm. Curves are smooth and round (notably in C/O/Q), while straight strokes and joins stay crisp, giving the forms a clean, engineered feel. Counters are generous and apertures are wide, keeping the texture light and readable even at larger sizes. Diagonals in letters like A, K, V, W, X, and Y feel decisive, and the numerals follow the same steady, simplified drawing with an even stroke and uncluttered shapes.
It works well for branding and display settings where a modern, forward-leaning tone is desired, such as tech or athletic identities, headlines, and promotional graphics. The open, geometric construction can also suit product interfaces and dashboards where a clean, unobtrusive italic is needed for labels, secondary emphasis, or navigational text at moderate sizes.
The overall tone is contemporary and energetic, with an italic slant that adds motion and a forward-leaning attitude. Its clean geometry reads as confident and efficient rather than expressive or decorative, suggesting a practical, modern voice with a slightly sporty edge.
The design appears intended to deliver a streamlined geometric sans with built-in motion, balancing neutral construction with the emphasis and energy of an oblique stance. It aims for clarity and consistency across letters and figures, favoring open counters and simple, well-aligned shapes for a contemporary, functional presence.
The uppercase set reads particularly stable and refined, while the lowercase maintains clarity through open forms and consistent stroke behavior. The oblique angle is prominent enough to communicate emphasis and speed, yet the letterforms remain restrained and systematic, helping longer text blocks keep an orderly flow.