Sans Normal Lubih 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype and 'Modica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, punchy, energetic, friendly, modern, display impact, speed cue, bold branding, attention grab, oblique, heavyweight, rounded, compact counters, soft corners.
A heavy, forward-slanted sans with broad proportions and rounded, inflated curves. Strokes are consistently thick with minimal contrast, and terminals are smoothly finished, giving the forms a cohesive, blocky softness rather than sharp geometry. Counters run relatively tight, especially in letters like a, e, and s, while round letters (o, O, 8) read as robust ellipses. The overall rhythm is dense and assertive, with a stable baseline feel despite the strong slant.
Best suited to short, high-impact settings such as headlines, promotional graphics, sports and fitness branding, and bold packaging callouts. It can also work for large-format signage where quick recognition and strong silhouette matter more than delicate detail.
The tone is energetic and action-oriented, reading as sporty and attention-grabbing while staying approachable due to its rounded shapes. It suggests momentum and confidence—more “headline punch” than quiet refinement.
The design appears intended to deliver maximum emphasis with a fast, dynamic slant and sturdy, rounded construction—optimized for display use where clarity, momentum, and visual punch are priorities.
Capitals and numerals carry a strong, poster-like presence, with particularly weighty bowls and compact internal spaces. The italic angle is prominent and consistent across uppercase, lowercase, and figures, reinforcing a sense of speed and emphasis.