Sans Normal Lubih 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart; 'European Sans Pro' by Bülent Yüksel; 'Laro', 'Lusio', and 'Modern Sans' by Larin Type Co; 'Glimp' by OneSevenPointFive; and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, punchy, confident, playful, impact, momentum, modern branding, display emphasis, approachability, rounded, slanted, compact counters, soft corners, heavy weight.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, softly squared terminals. Strokes are consistently thick with minimal modulation, producing compact counters and a dense, high-impact texture. Curves are built from smooth, geometric arcs, while joins and diagonals (notably in letters like K, N, V, W, and Z) stay crisp and stable, giving the face a firm, engineered rhythm. The lowercase is sturdy and compact, with a single-storey a and g and a generally closed-in interior space that reinforces the bold color on the page.
It performs best in large sizes where its dense weight, rounded geometry, and slanted stance read as confident and dynamic. Use it for posters, sports and fitness branding, packaging, and logo work where impact matters more than fine detail; for longer passages, more generous tracking and leading can help maintain clarity.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded shapes keep it friendly and approachable, while the mass and slant add urgency and punch, making it feel suited to action-oriented or contemporary branding.
The design intent appears to be a modern, high-impact italic sans that combines geometric roundness with a forceful, contemporary presence. Its forms prioritize bold silhouette and momentum, aiming for quick recognition and strong display performance.
Spacing appears intentionally tight for headline use, creating strong word shapes and a continuous dark band in text. Numerals match the letterforms in weight and slant, maintaining a cohesive, display-first feel across alphanumerics.