Sans Normal Asgoj 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, clean, modern, approachable, playful, everyday readability, friendly modernity, soft geometry, general-purpose, rounded, open counters, soft corners, humanist, casual.
A rounded sans with smooth, continuous curves and even-looking stroke color. Forms lean toward circular/elliptical construction, with open apertures and generous counters that keep the texture light and readable. Terminals are mostly soft and unsharpened, and joins avoid abrupt angles, giving the alphabet a gently modeled, contemporary feel. Uppercase proportions are straightforward and stable, while the lowercase shows friendly, simplified shapes that read clearly at text sizes. Numerals follow the same rounded logic, with balanced bowls and clear distinctions between forms.
Works well for interface copy, product branding, and general-purpose editorial settings where a clean but welcoming tone is needed. The open shapes and rounded construction also suit packaging and signage that benefits from quick, friendly readability.
The overall tone is approachable and modern, with a subtle casual warmth. Rounded geometry and open spacing create a friendly, non-authoritarian voice that feels suitable for everyday communication, without drifting into novelty.
Likely designed as a versatile, contemporary sans that blends geometric roundness with approachable, text-friendly proportions. The emphasis appears to be on clarity and a gentle personality—neutral enough for broad use, but warm enough to feel distinctive.
In the sample text, the font maintains an even rhythm and consistent color across lines, with smooth curves that help prevent harsh visual spikes. Round letters (like O/C/G) feel especially prominent, giving the typeface a softly geometric personality that remains legible in continuous reading.