Sans Superellipse Turu 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, labels, signage, vintage, industrial, utilitarian, hand-printed, rugged, compact impact, print texture, retro utility, tactile feel, condensed, rounded, inked, textured, uneven.
A condensed, heavy sans with rounded-rectangle construction and softly squared curves throughout. Strokes show subtle wobble and slight edge roughness, like ink on porous paper or a worn stamp, creating a lively, imperfect texture. Counters are compact and vertical stress dominates, with narrow apertures and tight interior space that keep the color dense. Terminals are blunt and rounded rather than sharp, and widths vary a bit by character, reinforcing an analog, hand-made rhythm.
Best suited to headlines, posters, and short editorial display where its condensed width and textured weight can add character without relying on color or illustration. It also fits packaging, labels, and signage that benefit from a stamped/printed feel and strong vertical emphasis.
The overall tone feels vintage and workmanlike—part letterpress, part shop signage. Its compressed forms and inky texture give it a gritty confidence that reads as practical, no-nonsense, and slightly nostalgic.
The design appears intended to deliver a compact, high-impact voice with an intentionally imperfect print texture. Its rounded-rectilinear geometry suggests a modernized, simplified construction, while the rough edges and slight irregularity aim to evoke analog production and tactile authenticity.
In longer lines the dense texture builds quickly, so spacing and line-height will matter to avoid a dark, crowded block. The numerals and capitals share the same condensed, rounded-inked voice, supporting a cohesive typographic palette for display-led settings.