Serif Contrasted Viru 6 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, dramatic, luxury, formal, classic, editorial impact, premium tone, classic revival, display emphasis, vertical stress, hairline serifs, sharp terminals, crisp, sculpted.
A high-contrast serif with a distinctly vertical axis and pronounced thick-to-thin transitions. Strokes are chiseled and confident, with fine hairline serifs and crisp, sharply finished terminals that read cleanly at display sizes. Proportions are generous and open, with broad capitals, rounded bowls that feel slightly condensed by the heavy verticals, and a steady baseline rhythm. The lowercase shows a traditional, bookish structure with a moderate x-height and clear, compact joins, while figures are bold and stately with thin connecting details.
Best suited to headlines, pull quotes, mastheads, and other display typography where its high contrast and sharp serif detailing can be appreciated. It also fits premium branding and packaging, especially when paired with ample whitespace and careful typesetting.
The overall tone is authoritative and polished, combining classic editorial refinement with a slightly theatrical edge from the extreme contrast. It suggests prestige and formality, leaning toward luxury branding and high-end publishing rather than casual or utilitarian settings.
The design appears intended to deliver a classic, high-fashion editorial voice: a traditional serif skeleton pushed toward dramatic contrast and crisp detailing for maximum impact in display contexts.
In text, the strong verticals and delicate hairlines create a striking light–dark texture, and spacing appears intentionally roomy to let the fine details breathe. The contrast makes it particularly eye-catching in larger sizes, where the thin strokes and sharp serifs remain a defining feature.