Sans Normal Bomab 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Baustil' by Aspro Type and 'Beatrice Deck', 'Beatrice Headline', and 'Beatrice Standard' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, neutral, modern, friendly, straightforward, versatility, clarity, neutrality, modernity, readability, open apertures, rounded terminals, geometric, even color, high legibility.
This sans serif has a clean, contemporary construction with broadly rounded curves and straight-sided strokes that maintain an even, low-contrast texture. Circular forms (C, O, Q, 0) read smooth and stable, while diagonals (A, V, W, X, Y) are crisp and confidently drawn. Counters are open and generous, and joins are simple and unembellished, producing a uniform rhythm across words. The lowercase is conventional and highly readable, with clear bowls and modestly sized ascenders/descenders that keep lines compact without feeling tight.
It works well for interface typography, product pages, and general branding where clarity and a contemporary look are needed. The even texture and open counters make it dependable for headings and short paragraphs, and it should also perform well in wayfinding or signage contexts where quick recognition matters.
The overall tone is practical and approachable, with a modern, no-nonsense voice. Its rounded geometry softens the feel just enough to come across as friendly rather than austere, making it suitable for broad, general-purpose communication.
The design appears intended as a versatile, modern sans serif optimized for clarity and consistency across a wide range of sizes and settings. Its restrained, geometric-leaning forms aim to provide a neutral foundation that can support many brand tones without drawing attention to stylistic quirks.
The figures appear proportionally consistent with the letters and sit comfortably alongside text, with smooth curves and straightforward shapes that support quick scanning. Spacing in the sample text looks balanced, contributing to an even typographic color at larger paragraph sizes.