Print Hurum 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, retro, sporty, confident, lively, casual, impact, motion, informality, display, slanted, brashy, inked, soft terminals, compact.
A slanted, heavy-inked print style with rounded, slightly swelling strokes and small wedge-like spurs that suggest quick hand rendering. Letterforms are compact and forward-leaning, with smooth curves and simplified structure rather than formal calligraphic detailing. The overall rhythm is energetic and consistent, with sturdy numerals and capitals that feel built for impact while maintaining a hand-drawn irregularity in joins and terminals.
Best suited for display applications such as headlines, posters, logo wordmarks, and packaging where a lively, slanted presence helps carry the message. It can also work for short blurbs or pull quotes, especially in themes that benefit from a retro, sporty, or casual handwritten feel.
The font projects a bold, energetic tone with a retro, poster-like punch. Its brisk slant and chunky shapes add urgency and motion, giving it a sporty, headline-driven personality that reads as casual and expressive rather than refined.
Likely designed to deliver a fast, impactful handwritten-print look that combines the immediacy of marker or brush lettering with the consistency needed for repeated setting. The strong slant and chunky weight emphasize motion and confidence for attention-first typography.
Capitals are broad and assertive, while lowercase stays readable with a straightforward, printed construction; the italic angle is strong enough to imply speed. The figures are thick and graphic, making them attention-grabbing in short runs, and the small spur details help keep counters open at display sizes.