Sans Normal Lonan 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' by Berthold, 'Faculty' by Device, 'Aeonis' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, packaging, sporty, urgent, punchy, dynamic, retro, impact, speed, emphasis, display, slanted, compact, rounded, sturdy, high-impact.
A heavy, right-slanted sans with compact proportions and rounded, closed counters. Strokes are thick and sturdy with subtle modulation, and terminals are clean and blunt rather than tapered. The letterforms lean strongly forward, with simplified geometry and smooth curves that keep forms like C, G, O, and S broadly rounded, while diagonals in A, K, V, W, X, and Y read crisp and energetic. Numerals follow the same robust construction, producing a dense, even texture in lines of text.
Best suited to headlines, posters, and short emphatic copy where its weight and slant can carry the message. It also fits sports and performance branding, retail promotions, and packaging callouts that need a compact, high-impact voice.
The overall tone is forceful and kinetic, conveying speed and momentum. Its condensed, forward-leaning silhouette feels sporty and assertive, with a slightly retro display flavor that suits attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a fast, forward motion. It emphasizes bold presence and compact efficiency, aiming for immediate readability and a strong promotional or athletic character in display settings.
In running text the bold mass and tight interior spaces create a dark, continuous rhythm, while the strong slant reinforces directionality. The design favors impact and headline clarity over delicate detail, with consistent weight and simple joins that keep forms cohesive at larger sizes.