Sans Normal Lorur 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, dynamic, attention, energy, friendliness, display, rounded, soft-cornered, bouncy, compact, heavy.
A very heavy, slanted sans with rounded construction and softly eased corners that keep the dense black shapes from feeling harsh. Strokes are low-contrast and largely monolinear, with broad curves and simple joins that read clearly at display sizes. The italic angle is pronounced, giving the letters a forward-leaning, energetic stance, while counters are relatively tight and apertures are compact, creating a bold, compact texture. Numerals and capitals share the same chunky, rounded geometry, and the overall rhythm is lively rather than rigidly mechanical.
Best suited to headlines, posters, and short bursts of text where impact and personality are priorities. It can work well for branding, packaging, and signage that benefits from a friendly, high-energy voice; for longer text, the dense weight and compact counters suggest using generous size and spacing.
The font conveys a cheerful, assertive tone—confident and attention-grabbing, but approachable due to its rounded forms. Its strong slant adds motion and a slightly sporty, poster-like attitude that feels retro-leaning without becoming ornate.
The design appears intended to deliver maximum visual impact with a buoyant, friendly character: heavy, rounded shapes paired with a strong slant to suggest speed and enthusiasm. It prioritizes bold readability and a distinctive display presence over neutrality.
The silhouette is consistently weighty across the set, with round letters (O, Q, C) showing smooth, full bowls and straight-sided letters (E, F, H) maintaining thick, stable stems. The italic treatment reads as true oblique motion rather than calligraphic contrast, supporting bold headline settings and energetic branding.