Sans Normal Obgal 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Avenir Next Paneuropean' by Linotype, 'Akwe Pro' by ROHH, 'Plusquam Sans' by Typolis, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, high impact, approachable display, modern branding, clarity, rounded, soft, chunky, compact.
A heavy, rounded sans with broad strokes, soft corners, and generally closed, compact counters. Curves are built from smooth circular segments, while terminals often finish with slightly angled cuts that add a subtle, chiseled feel. The overall rhythm is tight and blocky, with sturdy verticals and simplified joins that keep shapes clean at display sizes. Numerals and capitals share the same dense, solid texture, producing strong, even color across lines of text.
Best suited to bold headlines and short text where impact and legibility at larger sizes matter most, such as posters, storefront signage, packaging, and brand marks. Its dense shapes and rounded construction also work well for social graphics and punchy editorial display, especially where a friendly but forceful voice is needed.
The font projects an approachable, upbeat tone while still feeling assertive and direct. Its inflated curves and thick silhouettes read as friendly and contemporary, with enough edge in the angled terminals to avoid looking overly cute. Overall it feels energetic and attention-seeking without becoming chaotic.
The design appears aimed at delivering maximum visual impact with a warm, geometric softness. It balances sturdy, simplified construction with rounded forms and lightly angled terminals to create a contemporary display sans that stays approachable while remaining emphatic.
Round letters like O/C/G and 8/9 emphasize smooth geometry and stout proportions, while diagonals in A/V/W/X are thick and stable, reinforcing the weighty, poster-like presence. The lowercase maintains a compact footprint and consistent heaviness, which helps keep word shapes bold and cohesive in headlines.