Sans Normal Osbag 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Averta PE' and 'Averta Standard PE' by Intelligent Design; 'Avenir Next Paneuropean' by Linotype; 'Belle Sans' by Park Street Studio; and 'Raldo RE', 'URW Form', and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, modern, chunky, impact, approachability, clarity, contemporary branding, display strength, geometric, rounded, soft corners, stout, high impact.
A heavy, geometric sans with compact proportions and broad, even strokes. Curves are built from near-circular forms with clean, open counters, while terminals are mostly flat with subtly softened corners that keep the texture from feeling harsh. The lowercase shows a single-storey a and g, and the overall spacing and shapes create a dense, poster-like rhythm with clear, straightforward letterforms.
This font is well suited to short, high-impact text such as headlines, posters, logos, packaging, and signage where bold shapes and clear silhouettes are the priority. It can work for brief UI or social graphics at larger sizes, but its dense weight suggests it’s best used sparingly rather than for long reading.
The tone is confident and approachable, combining a sturdy, no-nonsense presence with a slightly playful softness. Its chunky silhouettes and rounded geometry read as contemporary and friendly rather than technical or formal.
It appears designed to deliver maximum visual presence with simple geometric construction and friendly rounding, balancing strong legibility with a contemporary, characterful voice for display typography.
Numerals and capitals share the same strong, simplified construction, producing consistent color in headlines. The Q’s distinct tail and the single-storey forms in the lowercase add personality without turning decorative.