Sans Normal Osnov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont, 'Frutiger' and 'Frutiger Arabic' by Linotype, 'FreeSet' and 'Mellow Sans' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, rounded, compact, blocky, clean, high impact.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, giving the letterforms a solid, even color on the page. Counters are relatively tight and apertures tend to be closed, which strengthens the silhouette and makes the font feel dense and punchy. Terminals are clean and blunt, and the overall drawing favors simple geometric construction over calligraphic nuance.
This font is best suited to headlines, short statements, and display typography where impact is the priority—such as posters, signage, packaging, and brand wordmarks. It can also work for UI labels or callouts when used sparingly, especially at larger sizes where the compact counters remain clear.
The tone is bold and upbeat, with a friendly, approachable softness coming from its rounded shapes. Its weight and tight counters add a confident, attention-grabbing character that reads as contemporary and slightly playful rather than delicate or formal.
The design appears intended to deliver maximum presence with a straightforward geometric voice—pairing thick, low-modulation strokes with rounded forms to create a modern, friendly display sans that holds up well in bold branding and attention-led layouts.
In longer lines of text the strong weight produces a dark typographic texture, making spacing and line breaks feel important for comfort. Numerals match the letters in heft and roundness, supporting consistent emphasis in headline settings and data-forward callouts.