Sans Normal Ogju 11 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, straightforward, impact, clarity, modernity, approachability, geometric, rounded, sturdy, clean, compact joins.
This typeface is a heavy, geometric sans with broad proportions and rounded bowls set against mostly straight, sturdy stems. Curves are smooth and near-circular in letters like C, O, and G, while terminals are clean and largely horizontal or vertical, giving a crisp silhouette. The lowercase shows single-storey a and g, with a compact, utilitarian construction that keeps counters open at display sizes and maintains a steady rhythm across words. Numerals are similarly robust and simple, matching the same round/straight balance and maintaining even visual color in lines of text.
Best suited for headlines and short-to-medium display copy where weight and width can deliver strong impact. It should work well for branding, signage, and packaging that need a clean, modern voice with friendly geometry, and for UI or promotional graphics where bold readability is prioritized over delicate nuance.
The overall tone is direct and contemporary, with a friendly, approachable warmth coming from the rounded forms and generous bowls. Its heavy presence feels confident and emphatic, making it read as energetic and practical rather than delicate or formal.
The likely intent is a versatile, geometric display sans that provides strong presence and clear legibility, using rounded construction to keep the tone approachable. It appears designed to deliver consistent, high-contrast-at-a-distance shapes for modern communication and identity work.
The design favors simple, high-impact shapes with minimal detail, producing a solid texture in paragraphs and strong word silhouettes in headings. Round letters and diagonals (such as V, W, X, and Y) appear built to feel stable and uniform, supporting consistent emphasis across mixed-case settings.