Sans Superellipse Hirok 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Basketball' by Evo Studio, 'Block Capitals' by K-Type, 'Hockeynight Sans' by XTOPH, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, industrial, athletic, authoritative, retro, high impact, space saving, signage clarity, brand punch, condensed, blocky, rounded corners, squared bowls, compact spacing.
A compact, heavy sans with squared proportions and generously rounded corners, giving many letters a rounded-rectangle (superellipse) skeleton. Strokes are uniform and dense, with tight internal counters that stay open through simplified, sturdy shapes. Curves resolve into flattened arcs and straight segments, producing boxy bowls in letters like C, O, and D, and a generally vertical, no-nonsense rhythm. Terminals are blunt and consistent, and the overall texture is dark and even, optimized for punchy headline setting.
Best suited for headlines, posters, packaging, and logo/wordmark work where a dense, compact voice is an advantage. It also fits signage-style applications and sports or team branding, especially when set with ample tracking or used at larger sizes for maximum clarity.
The tone is bold and utilitarian, with a sporty, poster-ready presence reminiscent of signage and athletic branding. Its rounded corners soften the mass, adding a friendly, retro-industrial feel while still reading as forceful and direct. The overall impression is confident and attention-grabbing rather than delicate or editorial.
The design appears intended to deliver high-impact, space-efficient typography with a unified rounded-rect geometry. By combining condensed width with softened corners and uniform stroke weight, it aims to feel sturdy and modern while retaining a slightly retro, industrial warmth.
The condensed proportions and thick joins create strong word shapes, but smaller sizes may feel crowded where counters narrow in letters like a, e, and s. Numerals match the same squared, rounded-rectangle logic, keeping a consistent, modular look across text and figures.