Sans Superellipse Abmam 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Macho Modular' by CAST and 'Bega' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui, product branding, signage, headlines, packaging, clean, modern, friendly, neutral, techy, modernize, soften geometry, improve clarity, ui readiness, rounded, soft corners, geometric, monolinear, open apertures.
A crisp, monolinear sans with rounded-rectangle logic throughout: curves feel slightly squared off and corners are softly radiused rather than fully circular. Strokes maintain even thickness with minimal contrast, and counters tend toward compact superelliptical shapes. Uppercase forms are broad and stable, while lowercase shows single‑storey a and g, short-armed f, and a plain, workmanlike r, all contributing to an efficient texture. Numerals follow the same rounded geometry, with smooth, uniform curves and straightforward proportions that read cleanly at display sizes.
This font suits interface and product typography where clarity and a contemporary, softened geometric look are desired. It works well for brand wordmarks, signage, and headline settings, and can support short-to-medium text where a steady, even color and open shapes help maintain legibility.
The overall tone is contemporary and approachable, combining a technical, UI-like precision with softened edges that keep it from feeling cold. Its calm rhythm and rounded forms suggest reliability and friendliness, making it suitable for modern brand and product contexts.
The design appears intended to deliver a modern geometric sans with rounded-rectangle construction—balancing efficiency and neutrality with a friendlier edge. Its consistent stroke weight and softened corners suggest a focus on clean reproduction across digital and print applications.
Round letters like C, G, O, and Q show the superelliptical “squircle” influence, giving bowls a slightly flattened feel at the extremes. The uppercase W and V are sharply constructed but remain consistent with the softened corner treatment elsewhere, helping maintain a cohesive geometric voice.