Slab Contrasted Elpi 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, sports branding, packaging, headlines, event promos, athletic, retro, assertive, headline, loud, impact, motion, retro flavor, branding, slabbed, blocky, compact, angular, ink-trap.
A heavy, right-leaning slab serif with compact, broad silhouettes and strongly bracketed, block-like terminals. The design emphasizes chunky horizontals and squared-off joins, with small triangular cut-ins at several corners that create a notched, ink-trap-like texture. Counters are relatively tight, curves are simplified into stout arcs, and the overall rhythm is dense and forceful, especially in the uppercases and numerals.
Best suited for large-scale display use where weight and personality are assets: posters, sports or team branding, energetic packaging, and promotional headlines. It can work in short blocks of copy at generous sizes, but its dense forms and tight counters favor impactful bursts over extended reading.
The tone is bold and high-impact, with a sporty, poster-like energy. Its slanted stance and cut-in detailing add urgency and motion, evoking vintage athletics, loud promotions, and attention-grabbing display typography.
The design appears intended to deliver maximum presence with a classic slab-serif backbone, adding a dynamic italic slant and distinctive notched details for extra bite. It prioritizes bold recognizability and a cohesive, muscular texture across letters and figures.
The notched corner treatment appears consistently across rounds and joins, giving the face a distinctive, slightly industrial bite. Uppercase forms read particularly strong and stable; lowercase maintains the same mass and slanted emphasis, producing a continuous, punchy texture in longer lines.