Sans Normal Iszi 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co. and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, energetic, punchy, retro, impact, motion, headline emphasis, brand punch, slanted, chunky, rounded, ink-trap cuts, compact counters.
A heavy, slanted display sans with broad proportions and rounded, sculpted forms. Strokes are thick and fairly even, with oblique shear and frequent horizontal cut-ins that create small notches and wedge-like openings at joins and terminals. Counters are tight and rounded, and many letters show slightly flattened or angled terminals that enhance a forward-leaning, speed-oriented silhouette. Spacing reads sturdy and compact, and the numerals match the letterforms with similarly dense bowls and sliced details.
Best suited to large sizes where its sculpted cuts and tight counters can be appreciated—headlines, posters, sports and fitness branding, event promotions, and bold packaging callouts. It can work for short subheads or badges, but its density makes it less comfortable for long-form text at smaller sizes.
The overall tone is loud and kinetic, with a bold, competitive feel that suggests motion and impact. Its rounded massing keeps it friendly rather than aggressive, while the slant and cut-in details add urgency and a distinctly retro, poster-like attitude.
The design appears intended as a high-impact, motion-driven display face: wide, slanted letterforms with rounded mass and distinctive cut-ins to create speed, texture, and immediate attention in branding and promotional typography.
The sliced terminals and notch-like cuts are a defining motif across both uppercase and lowercase, creating a consistent rhythm of dark shapes interrupted by small highlights. The lowercase remains strongly built (single-storey shapes where applicable) and the figures are especially blocky, helping the design stay cohesive in headlines and short statements.