Slab Contrasted Pypa 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Boton' by Berthold, 'FF Marselis Slab' by FontFont, 'Orgon Slab' by Hoftype, 'DIN Next Slab' by Monotype, 'PF Centro Slab Press' by Parachute, 'Fenomen Slab' by Signature Type Foundry, 'LFT Etica Sheriff' by TypeTogether, and 'Grifa Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, confident, rugged, retro, friendly, punchy, high impact, heritage feel, sturdy readability, display emphasis, friendly strength, blocky, bracketed, ink-trap like, soft corners, compact.
This typeface is a heavy, slab-serif design with broad, rectangular serifs and sturdy, almost monolinear stems. The serifs are mostly bracketed, with subtly softened joins that keep the shapes from feeling overly mechanical. Counters are relatively tight and the overall color is dense, producing a strong, poster-like texture in text. Curves (like C, G, O, and S) are full and rounded, while straight-sided forms (E, F, H, N) stay square and stable; terminals and inside corners show small notches and corner shaping that read like mild ink-trap behavior. Figures are bold and compact with large presence, matching the uppercase weight and rhythm.
Best suited to display typography where impact and legibility at a distance matter—headlines, posters, storefront or wayfinding signage, and bold packaging panels. It can also work for branding marks and short, emphatic copy where a sturdy, retro-leaning slab voice is desired. For paragraph text, it is most effective in shorter blocks or at larger sizes with added spacing.
The overall tone is assertive and workmanlike, with a classic, American display feel that suggests heritage printing and robust signage. Its rounded curves and softened brackets add approachability, keeping the voice friendly even at high impact sizes. The dense texture and chunky slabs give it a dependable, no-nonsense character that still feels energetic and upbeat.
The design appears intended to deliver maximum presence with a classic slab-serif structure, combining robust, rectangular serifs with softened brackets for a more approachable finish. Its compact counters and dense typographic color point to use in attention-grabbing settings where the type needs to feel durable, traditional, and confidently bold.
In the sample text, the weight and tight counters create strong word shapes and high impact, especially in headlines. The design holds together well in heavy settings, but the dense interior spaces suggest it will look best with comfortable tracking and generous line spacing when used in longer passages. The mix of squared geometry and rounded bowls produces a consistent rhythm across capitals, lowercase, and numerals.