Sans Contrasted Ulvy 17 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, retro, playful, soft, chunky, display, retro display, brand voice, poster impact, logo friendly, sign style, rounded, bulbous, tapered, ink-trap, bouncy.
A heavy, rounded display sans with sculpted, flaring strokes and pronounced internal carving. Terminals are soft and bulb-like, with frequent wedge-shaped notches and teardrop counters that create a chiseled, dimensional feel rather than flat geometric forms. Curves dominate the construction, while straighter stems stay thick and steady; crossbars and joins often narrow into pinched connections, giving letters a lively, cutout rhythm. The overall set reads expansive and poster-like, with broad silhouettes, compact apertures, and distinctive counter shapes that stay consistent across caps, lowercase, and numerals.
Best used for headlines, posters, short slogans, and logo wordmarks where its sculpted details can be appreciated. It works well in packaging and signage that aims for a bold, nostalgic, and friendly voice. For longer text, it will typically perform better in short bursts and at larger sizes, with spacing tuned to prevent counters and apertures from closing in.
The face projects a retro, toy-like friendliness with a hint of psychedelic or 1970s poster energy. Its exaggerated curves and carved details make it feel expressive and characterful, leaning more toward fun and theatrical than neutral or corporate. The rhythm is buoyant and attention-seeking, suited to branding that wants warmth and personality.
The design appears intended as an expressive display sans that borrows from retro sign lettering and soft, inflated shapes, then adds carved notches to create contrast and visual bite. Its goal seems to be delivering immediate personality and strong silhouette recognition in branding and editorial display settings.
Several glyphs show deliberate interior scoops and notch-like ink-trap forms at joins, which add sparkle at large sizes and reinforce the carved aesthetic. Numerals and rounded letters (like O/0 and 8) emphasize oval counters and thick outer shells, producing strong, graphic blobs of color that benefit from generous tracking and plenty of whitespace.