Sans Contrasted Ulvy 18 is a bold, very wide, high contrast, upright, short x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, playful, chunky, friendly, display, display impact, retro branding, signage clarity, playful tone, poster color, rounded, soft corners, ink-trap feel, top-heavy, compact.
A heavy, broad-shouldered sans with rounded outer corners and pronounced stroke modulation. Many forms feel top-heavy, with thick caps and stems paired with tighter interior counters and narrow joins that create an ink-trap-like pinching in places. Curves are bold and bulbous, terminals are smoothly blunted, and several letters show subtle internal scoops that add a slightly engraved or stamped character. Overall rhythm is wide and steady, with compact apertures and a deliberate, poster-oriented geometry rather than a neutral text build.
Best suited to headlines, short subheads, and branding where large sizes can show off the sculpted counters and pinched joins. It can work well for posters, product packaging, and signage that want a retro, friendly impact, especially with generous tracking and spacing.
The tone reads retro and personable, with a toy-like solidity that feels upbeat and slightly quirky. Its chunky shapes and soft edges suggest mid-century signage and packaging, balancing friendliness with a confident, attention-grabbing presence.
The design appears intended as a characterful display sans that combines soft, rounded finishing with dramatic internal contrast to create a bold, vintage-leaning voice. Its wide stance and compact apertures prioritize strong silhouette and immediacy over neutral readability.
The numerals and lowercase share the same broad footprint and rounded finishing, keeping a consistent, blocky color across lines. At larger sizes the internal pinches and counter shapes become a defining texture, while at smaller sizes the tight apertures may merge visually, reinforcing its display-first character.