Sans Normal Obmij 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Glembo' by Differentialtype, 'Parson' by Genetype, and 'Gilton' by Jolicia Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, playful, chunky, retro, friendly, quirky, impact, approachability, retro flavor, display clarity, rounded, soft corners, bulky, bouncy, cartoonish.
A heavy, rounded sans with compact bowls, soft corners, and broadly circular counters. Strokes are thick and largely uniform, with gentle swelling at joins that creates a slightly bouncy, hand-cut feel while remaining clean and consistent. Curves dominate the construction, but terminals and inner notches introduce small angular interruptions that add character (notably in forms like S, a, and s). Uppercase is blocky and commanding, while lowercase shows simplified, single-storey constructions and a sturdy, compact rhythm in running text.
Best suited to short, high-impact text such as headlines, poster typography, brand marks, and packaging where bold shapes and a friendly voice are desirable. It can work for brief subheads or captions when spaced comfortably, but it’s most effective when given room to breathe at display sizes.
The overall tone is bold and approachable, with a cheerful, slightly mischievous personality. Its chunky silhouettes and rounded geometry evoke a retro, display-forward mood—more fun and informal than corporate or technical.
The design appears intended to deliver strong visual impact with a warm, playful voice—combining simple, rounded forms with distinctive cut-in details to keep large black shapes lively and memorable.
The face holds up well at large sizes where its distinctive notches and compact counters read as intentional personality details. In dense settings, the tight apertures and heavy ink coverage can make internal spaces feel small, so generous tracking and leading help maintain clarity.