Sans Normal Obmor 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Whitney' by Hoefler & Co., 'Qamari Sans' by NamelaType, 'Fact' by ParaType, 'Akagi' and 'Akagi Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, modern, attention, approachability, impact, clarity, modernity, rounded, compact, sturdy, geometric, high-impact.
A heavy, compact sans with rounded bowls, smooth curves, and broadly squared terminals that create a sturdy, poster-like silhouette. Strokes are consistently thick with minimal modulation, and counters are relatively tight, emphasizing mass and density. Uppercase forms read as geometric and stable, while the lowercase uses single-storey shapes (notably a and g) with short, blocky finishing strokes that keep the rhythm chunky and even. Numerals are bold and simple, with clear, open forms designed to hold up at large sizes.
Best suited for headlines, display typography, and short blocks of text where maximum impact is needed—such as posters, storefront or event signage, packaging fronts, and bold brand statements. It also works well for social graphics and title treatments where a dense, confident typographic color is desirable.
The overall tone is assertive and upbeat, with a friendly softness from the rounded curves balancing the weighty construction. It feels energetic and attention-grabbing rather than formal, leaning toward a contemporary, approachable voice suited to bold messaging.
The design appears intended to deliver a bold, contemporary sans that stays friendly through rounded construction while maintaining strong legibility and presence at display sizes. Its simplified, geometric forms suggest an emphasis on consistent rhythm and high-impact clarity for branding and promotional typography.
The heavy weight and compact spacing produce strong word shapes but can make fine internal details (like small counters) feel dense in longer lines. Letterforms maintain a consistent geometric logic across cases, giving headings a cohesive, uniform color.