Sans Normal Dimos 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, presentations, clean, modern, neutral, approachable, technical, everyday readability, neutral branding, clarity, modern utility, rounded, open counters, humanist, monoline, airy.
This sans serif presents monoline strokes with gently rounded joins and largely circular bowls. Curves are smooth and open, with generous apertures in letters like C, G, and S, supporting clear internal counters. Terminals are mostly straight-cut and crisp, while the overall proportions feel balanced and slightly airy in the sample text. Numerals follow the same clean construction, with simple, legible forms and consistent stroke behavior across the set.
It suits interface copy, product experiences, and general-purpose layouts where consistent legibility is required at a range of sizes. The even rhythm and open counters also make it a solid choice for signage, instructional content, and editorial or presentation settings that need a neutral, modern sans.
The overall tone is calm, contemporary, and unobtrusive, emphasizing clarity over personality. Its rounded geometry and open forms make it feel friendly and accessible, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, contemporary sans for everyday communication, prioritizing clean geometry, readable counters, and a steady typographic color. Its restrained shapes suggest a focus on functional clarity in continuous text rather than display-driven expression.
The lowercase shows a straightforward, workhorse construction with a single-storey a and g and a simple, readable e. Uppercase shapes stay clean and geometric, and diagonals (V, W, X, Y) are drawn with minimal flourish for a neat, controlled texture in words.