Sans Normal Ridah 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Mikado' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, approachable, clean, playful, approachability, clarity, impact, modernity, rounded, soft terminals, geometric, compact, open counters.
This typeface is a sturdy sans with rounded construction and softly squared curves, balancing geometric forms with slightly humanized proportions. Strokes are consistently heavy with minimal contrast, and many terminals appear gently rounded or subtly tapered, keeping corners from feeling sharp. Counters are generally open and simple, with wide bowls in letters like B, D, O, and P, while the lowercase shows a compact rhythm and a single-storey “g.” Numerals are solid and straightforward, with generous curves and clear silhouettes that match the alphabet’s overall weight and softness.
Its heavy, rounded forms make it well suited to headlines and short-to-medium text where a friendly, modern voice is desired. It should perform especially well in branding and packaging, as well as signage and poster work where quick recognition and a strong typographic silhouette are important.
The overall tone is friendly and contemporary, combining a confident presence with an easy, approachable warmth. Its rounded shapes and steady rhythm give it a casual, upbeat feel that stays neat rather than quirky.
The design appears intended to deliver a modern, approachable sans with a strong, dependable footprint. By pairing geometric clarity with softened terminals and compact lowercase proportions, it aims for high impact without feeling overly technical or severe.
In text, the bold color is even and cohesive, creating strong line presence and high immediacy. Round letters (o, e, c) read particularly smoothly, while diagonals and joins (k, v, w, y) are kept simple and robust for consistent texture.