Sans Normal Ribup 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Averta PE' by Intelligent Design, 'Korb' by JCFonts, and 'Molde' by Letritas (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, playful, approachable, robust, warmth, clarity, modernity, approachability, versatility, rounded, soft corners, geometric, compact, high legibility.
A heavy, rounded sans with softly squared curves and consistently blunted terminals. Strokes are thick and even, with minimal contrast and a compact, slightly condensed feel in many capitals. Counters are generous and fairly circular (notably in O, Q, and 8), while joins and diagonals stay clean and sturdy, giving the design a solid rhythm at both display and text sizes. Lowercase forms are simple and open, with single-storey a and g and straightforward, sturdy numerals.
Well-suited to branding and headline settings where a confident, friendly voice is needed, as well as packaging and signage that benefit from clear shapes at a distance. The sturdy strokes and open counters also help it hold up in UI labels and short text blocks, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a subtly playful, utilitarian sturdiness. Its rounded shaping and even color make it feel approachable and informal without becoming quirky or decorative.
Likely intended as a versatile rounded workhorse: a clean, contemporary sans that prioritizes legibility and a warm, approachable presence. The softened corners and even weight suggest a design aimed at modern commercial and digital contexts where a friendly tone is desirable.
The design maintains a strong, uniform typographic color and clear silhouettes, with round punctuation and smooth curves that reduce sharpness. Letters such as J and Q add a bit of character through their rounded hooks and tails while staying consistent with the softened geometry.