Sans Normal Akris 3 is a bold, normal width, monoline, upright, short x-height font visually similar to 'Guess' by DearType, 'Brandon Grotesque' and 'Brandon Grotesque Office' by HVD Fonts, and 'Postmark Display' by Milan Pleva (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, contemporary, approachable, clean, playful, impact, clarity, modernity, approachability, simplicity, rounded, geometric, high-contrast (figure/wh, compact, sturdy.
A heavy, geometric sans with rounded bowls and smooth, circular curves paired with straight, squared terminals. Strokes are consistently thick, giving the design a sturdy, poster-like presence, while counters stay fairly open for clarity at larger sizes. Uppercase forms feel broad and stable, and the lowercase shows compact proportions with a relatively low x-height and simple, unembellished construction. Numerals are bold and highly legible, with rounded shapes that match the letterforms’ overall geometry.
Best suited to display settings such as headlines, posters, signage, and brand marks where its bold, rounded geometry can read clearly and confidently. It can also work for short bursts of text—taglines, labels, or UI callouts—when a friendly but assertive tone is desired.
The font projects a friendly, modern tone—confident and direct, but softened by rounded forms that keep it approachable. Its weight and clean geometry create an energetic, upbeat feel suited to contemporary branding and attention-grabbing headlines.
The design appears intended to deliver a straightforward, contemporary sans voice with strong presence and easy readability, balancing firm geometry with rounded, approachable curves. It prioritizes clarity and impact over delicate detail, aiming for reliable performance in bold, attention-led typography.
The design emphasizes simple geometry and uniform stroke presence, producing an even, blocky rhythm in text. Round letters (like O/C/G) read especially smooth, while diagonals (like A/V/W/Y) appear crisp and structural, reinforcing a sturdy, modern voice.