Sans Normal Okkay 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype and 'Transat' and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, assertive, clean, neutral, clarity, modernization, versatility, approachability, geometric, rounded, sturdy, high legibility, compact.
A sturdy geometric sans with substantial, even stroke weight and clearly rounded curves. Counters are generous and open, with circular/near-circular bowls (O, Q, o, e) and straightforward construction across uppercase and lowercase. Terminals are mostly clean and blunt, with minimal modulation and a calm, consistent rhythm. The lowercase shows a single-storey a and g, a compact shoulder on n/m, and a simple, functional t; numerals are wide and solid with clear silhouettes.
Well suited to display and short-to-medium text where a strong, clean sans voice is needed—headlines, brand marks and wordmarks, posters, wayfinding, and UI labels. The even texture and open counters also support readable subheads and prominent body copy in editorial or marketing contexts.
The overall tone is modern and approachable while still feeling confident and matter-of-fact. Its rounded geometry reads friendly and contemporary, with enough weight and presence to feel assertive in headlines and signage.
The design appears intended as a contemporary, no-nonsense sans that prioritizes clarity and consistency, using geometric forms and rounded bowls to stay friendly while maintaining strong presence.
Spacing appears balanced and slightly compact in running text, supporting dense setting without looking cramped. Diacritics and punctuation aren’t shown; the samples emphasize a strong, uniform texture that holds up well at display sizes.