Sans Normal Olbaj 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Post Grotesk' by Monotype, 'Mato Sans' by Picador, 'Figgins Standard' and 'Neology' by Shinntype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, high impact, approachability, clarity, display readability, rounded, soft, chunky, open counters, high legibility.
A heavy, rounded sans with broad curves, blunt terminals, and a slightly geometric construction softened by generous rounding. Strokes stay even throughout, with wide bowls and open apertures that keep counters clear at display sizes. The lowercase shows simple, sturdy forms with a single-storey “a” and “g,” a compact ear on “g,” and straightforward, utilitarian shapes across the set. Numerals are similarly robust and rounded, with an “8” built from two near-equal loops and a clearly differentiated “0” from the angular “1.” Overall spacing feels even and stable, producing a dense but readable texture.
Best suited to headlines and short text where strong presence and easy readability are needed, such as posters, brand marks, packaging, and wayfinding. It can also work for UI labels or callouts when a friendly, high-impact tone is desired.
The tone is upbeat and personable, balancing a contemporary, no-nonsense structure with soft, friendly curves. Its weight and rounded finishing give it a confident, slightly playful voice that reads as welcoming rather than strict.
The font appears designed to deliver high-impact readability with a warm, rounded character—prioritizing clear counters, simple forms, and a confident rhythm that holds up well in display applications.
The design emphasizes large interior spaces and simple joins, which helps maintain clarity despite the heavy weight. Curved letters like C, G, O, and S feel particularly smooth and consistent, while diagonals (A, V, W, X, Y) retain a sturdy, poster-like presence.