Sans Normal Ardaj 3 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, signage, editorial, presentations, neutral, modern, clean, friendly, utilitarian, legibility, versatility, clarity, neutrality, monolinear, open apertures, rounded, even rhythm, large counters.
A straightforward sans with monolinear strokes, low contrast, and predominantly rounded geometry. Curves are smooth and circular in letters like C, O, and G, while terminals and joins stay clean and unembellished. Proportions feel contemporary with a relatively tall x-height, generous counters, and open apertures that keep small shapes from clogging. The lowercase is simple and highly legible, with a single-storey a and g, compact shoulders, and clear dot accents, and the numerals follow the same plain, even-stroke construction.
Well-suited to interface copy, product UI, and general-purpose text where clarity and steady texture matter. It can also work for signage and instructional or corporate materials, and scales comfortably into headings while keeping a simple, contemporary presence.
The overall tone is neutral and modern, aiming for clarity over personality. Its rounded construction adds a mild friendliness, but the rhythm remains restrained and practical, lending an informational, no-nonsense feel.
The design appears intended as a versatile everyday sans: clear, compact in texture, and readable in longer passages. Its rounded, open forms suggest an emphasis on broad usability across screens and print without drawing attention to stylistic quirks.
Across both the grid and the text sample, spacing appears even and consistent, and the forms maintain a steady, predictable rhythm in continuous reading. The design avoids quirky details, relying instead on open shapes and clean joins to carry legibility.