Sans Normal Buloh 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Campeche' by Latinotype and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui text, web design, editorial, signage, corporate branding, clean, modern, neutral, friendly, functional, clarity, versatility, modern utility, neutral branding, geometric, monolinear, open apertures, rounded forms, crisp terminals.
This typeface presents a clean, monolinear sans with predominantly circular and elliptical construction, especially evident in the round bowls and counters. Strokes keep an even thickness with crisp, mostly straight terminals, and curves connect smoothly without visible calligraphic modulation. Proportions feel balanced and straightforward: capitals are broad and stable, while lowercase forms maintain clear differentiation and steady rhythm. Numerals follow the same restrained geometry, with simple, legible forms and consistent stroke behavior across the set.
It suits interface and web typography where an even rhythm and clear shapes help scanning and readability. The restrained geometry also works well for editorial subheads, wayfinding and signage, and general-purpose brand systems that need a neutral, contemporary sans rather than a highly stylized voice.
Overall, the font reads as modern and neutral, with a calm, approachable tone. Its rounded geometry and uncomplicated detailing keep it friendly and non-dramatic, emphasizing clarity over personality. The texture is even and tidy, supporting a straightforward, utilitarian voice.
The design intention appears to be a general-purpose geometric sans that delivers consistent color and reliable legibility across a wide range of sizes. Its simplified forms and controlled detailing suggest a focus on clarity, modernity, and broad applicability in digital and print contexts.
Spacing and letterfit appear moderate and even in the text sample, producing a smooth line color without noticeable gaps or dark spots. Curves and joins are handled conservatively, prioritizing consistent shapes and predictable silhouettes in both display-sized text and smaller passages.