Sans Normal Ardaj 5 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui labels, signage, headlines, posters, brand systems, neutral, modern, clean, utilitarian, approachable, legibility, versatility, clarity, modernity, neutrality, open apertures, generous spacing, round terminals, geometric, even rhythm.
A clean sans with broad proportions and smooth, rounded curves. Strokes are largely uniform, with minimal contrast and soft, circular joins that keep counters open and legible. The lowercase shows a tall x-height and compact ascenders, giving lines a strong, even texture, while capitals feel wide and steady with simple, unembellished construction. Numerals follow the same plain, open forms, reading clearly at display sizes.
Works well for user interfaces, dashboards, and product labeling where clarity and even color are important. The wide proportions and tall lowercase also make it effective for headlines, signage, and large-format messaging, while remaining readable in short paragraphs and captions.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its wide stance and open shapes create an approachable, straightforward feel that suits informational and interface-forward design.
Likely drawn to be a dependable, general-purpose sans that balances geometric roundness with practical legibility. The design appears aimed at producing a stable, modern typographic voice that stays clear in both single-word display and multi-line text.
Round letters like C, O, and Q show smooth, near-circular bowls, while E/F/L/T emphasize flat, crisp horizontals. The ampersand is simple and legible rather than decorative, and the general spacing and proportions produce a calm, consistent rhythm in paragraph settings.